Downtown Victorian West Branch

A unique turn-of-the-century shopping experience awaits you in beautiful Downtown Victorian West Branch, the cultural focal point for Ogemaw County. The heritage of this area is evident in the architecture with the century old Victorian buildings, the pride is reflected in the pleasing atmosphere and the vitality is displayed in the variety of unique shops and personal services with free convenient and lighted parking.

Stroll down the sidewalks and reflect on our colorful history of downtown which includes lumberjacks, speakeasies, dance halls, and the echoes of saloons and boarding facilities from an era that can still be glimpsed along Houghton Avenue. 
 
Enjoy Friday evenings throughout the summer that feature a variety of free themed events, right in the heart of downtown.  Fabulous Friday’s start in mid-June and occur each consecutive Friday night until Labor Day weekend, from 6 PM until 9 PM. 

Our many shops feature locally Michigan made items, local artwork, antiques, furniture, jewelry, teacher and scrapbooking items and so much more. 

Our services include eye care, embroidery and screen printing, salons and many
ways to be pampered.  Our merchants offer a friendly smile and exceptional service. 

Dine at a variety of fine eating establishments or select delectable treats from our fine bakeries.  You will sure to find items to please everyone in the family. 

Whether you shop, dine, socialize or enjoy our meandering riverwalk along the west branch of the Rifle River or stroll through beautiful Irons Park, our community will welcome you and our enthusiasm will impress you!



Downtown is easily accessed from Interstate 75 at exit 212 or 215 and is just a few minutes from either exit.  We are just six miles west of M-33 on M-55.  And from Gladwin go north on M-30.  From Standish go west on M-76 and from St. Helen east on M-76.